The spookiest holiday of the year may
bring a bit of needed relief to consumers and retailers.
According to the National Retail Federation’s Halloween
Consumer Intentions and Actions Survey, conducted by
BIG research, more consumers plan to celebrate the holiday
this year (64.5% vs. 58.7%). This year, the average
person plans to spend $66.54 on the holiday, up from
$64.82 one year ago. Total Halloween spending for 2008
is estimated to reach $5.77 billion.
This year, consumers will spend an average
of $24.17 on Halloween costumes (including costumes
for adults, children, and pets). People will also be
buying candy ($20.39 on average), decorations ($18.25)
and greeting cards ($3.73).
Halloween remains most popular with young
adults, as 18-24 year-olds plan to spend $86.59 on the
holiday, the most of any group.
People will celebrate Halloween in a
variety of ways, with the most popular activities including
handing out candy (73.7%), carving a pumpkin (44.6%),
and decorating (50.3%). Many consumers will also dress
in costume (35.3%), throw or attend a party (31.1%),
and take children trick-or-treating (33.6%).
Whether you purchase your costume or
make it yourself, remember to be sure your sight is
unobstructed and that there are no trip hazards and
always stay away from open flames!
Have a safe and creative Halloween!
